The Writer's Work

Nestlé Print Ad

2011-03-14T07:26:00.000-07:00

Take a walk with me on Google Street View

2010-11-12T08:17:00.000-08:00

Feature written for The Journal of Marketing - click to enlarge.

Clere Active

2010-11-12T08:11:00.000-08:00

Clere Active is a body lotion specially formulated for active men and women who set the pace everybody else can only try keep up with. Different executions appeal to different qualities in both men and women.

This was a full Through The Line campaign with Print, In Store Promotions, TV Commercial etc. These are two of the print ads. Click to enlarge.

Five Roses: Discover the Classics

2010-11-12T08:05:00.000-08:00

"A fan of great social interactions is a fan of tea. A fan of unbending heritage and good taste is a fan of tea. A fan of what sets the scene within the former and delivers on the latter - is a fan of The Classics."

Five Roses relaunched their tea range and added two new variants to the mix. I wrote the copy; from the Internal AV launch video to Press Releases for Press Kits that went to Food Journalists nationwide, to in-store promotional items including these bookmarks. These summarise the tone intended for the tea lover while communicating the range, its qualities and the personalities that each variant is designed to appeal to.

These are the two bookmarks for the new variants that were added to the range. Click to enlarge.

Public Relations Press Releases

2010-09-16T07:57:00.000-07:00

These links will take you to a selection of my preferred Press Releases.

"How do you lose a bowling ball?"
http://www.bizcommunity.com/Article/196/17/54081.html

"Smiles on 49 million faces"
http://www.bizcommunity.com/Article/196/12/48282.html

"The Life in our People"
http://www.bizcommunity.com/Article/196/12/49241.html

"Mo-Tseleng puts the 'P' into Practise for Powerplay"
http://www.bizcommunity.com/Article/196/74/52096.html

A Birdie for Business

2010-09-16T06:35:00.000-07:00

Feature written for The Journal of Marketing - click to enlarge or print.

How well has 2010 been marketed?

2010-04-16T07:09:00.000-07:00

Feature written for The Journal of Marketing - click to enlarge or print.

Why 2010 Matters to Marketers

2010-04-16T07:06:00.000-07:00

Feature written for The Journal of Marketing - click to enlarge or print.

Nedbank Affinities: Internal Comms

2010-03-29T00:33:00.000-07:00

Nedbank Login Promo

2009-06-26T03:02:00.000-07:00

KPMG Graduate Recruit Magazine Campaign

2009-06-26T03:01:00.000-07:00

DBSA Into the Future Campaign

2009-06-26T03:00:00.001-07:00

DBSA Year End Function Print

2009-06-26T02:59:00.000-07:00

Audeo Phonak Press Release

2009-06-26T02:58:00.000-07:00

Glasfit Corporate Print Ad

2009-06-26T02:57:00.000-07:00

TATA Xenon Print Ad

2009-06-26T02:56:00.000-07:00

TATA / Tempest Print Ad

2009-06-26T02:40:00.000-07:00