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Feature written for The Journal of Marketing - click to enlarge.

Clere Active

Clere Active is a body lotion specially formulated for active men and women who set the pace everybody else can only try keep up with. Different executions appeal to different qualities in both men and women.

This was a full Through The Line campaign with Print, In Store Promotions, TV Commercial etc. These are two of the print ads. Click to enlarge.

Five Roses: Discover the Classics

"A fan of great social interactions is a fan of tea. A fan of unbending heritage and good taste is a fan of tea. A fan of what sets the scene within the former and delivers on the latter - is a fan of The Classics."

Five Roses relaunched their tea range and added two new variants to the mix. I wrote the copy; from the Internal AV launch video to Press Releases for Press Kits that went to Food Journalists nationwide, to in-store promotional items including these bookmarks. These summarise the tone intended for the tea lover while communicating the range, its qualities and the personalities that each variant is designed to appeal to.

These are the two bookmarks for the new variants that were added to the range. Click to enlarge.